Purpose: promote economic development in Black communities by supporting Black businesses.
How we see this contributing to Black Lives Matter:
Economic strength and stability are the pillars of political and social power. Revival of the double duty dollar concept ensures that the buying power of Black Lives Matter supporters' is cycled through Black communities to purchase high quality products and importantly promote:
1. Job stability and job creation for Black lives,
2. Strengthen local, Black business by improving their stability, visibility and political standing in the community.
Benefits of buying black:
1. Support businesses that support you.
Black businesses are more likely to employ Black people which directly contributes to Black employment.
Black businesses are local businesses that are more likely to invest in Black communities
2. Create wealth in the Black community
the dollar circulates through the Black community more
3. Create and improve political capital of Black community
the more wealth we have, the more we can demand from policy makers
businesses that are vital to communities have a larger voice to decision makers
the stronger our businesses are, the more we can determine what new community development initiatives look like in our communities
How the 4 in 4 challenge works:
The Pulse Church Black Lives Matter ministry will provide The Blacklist, which will include 4 Black-owned businesses for you to patronize over the next 4 weeks.
When you patronize one of the businesses you check in via your social media account (Instagram, Facebook, Twitter, etc…) including the hashtag #blacklisted and put your receipt in the Black Lives Matter box from Pulse Church at the register..
If you don’t have social media, share your experience at the business with your family and friends.
Enjoy the feeling of getting something you want/need from a business and supporting your community at the same time. Hopefully you will want to experience this more and visit the business as frequently as you can.